Our world has changed post COVID-19.
You may be considering entering new markets. Cultural understanding is absolutely essential when contemplating risk and ease of doing business.
Preparing for entry to new markets can be daunting. There are so many cultural considerations as Strategy Directors, International Marketing Managers and Export Teams prepare for and commence engagement in new markets.
Cultural misunderstandings can profoundly impact the process and even bring negotiations to a halt altogether. Be prepared.
Having a local language interpreter is helpful, yet not enough. Your own understanding of how to translate culture, strategise and make appropriate adjustments is essential.
This is the perfect time for intercultural mentoring and coaching to improve the likelihood of positive outcomes. Tailored for you, your market and including an opportunity to understand your own cultural value preferences, the values of those you are engaging with and measure and improve your intercultural capability, mentoring and coaching provides:
Strategies for success in new markets Understanding of cultural values underpinning people's behaviour, knowing how to negotiate, build trust will enhance your success.
Let's talk further about export-focused mentoring and coaching to help you be export ready, negotiate your way in new cultural environments and see great export outcomes.
